Are you looking for a reliable email marketing automation software for your business? Two solutions that have been making waves in the market are Zoho Campaigns and Sendinblue. Both offer similar features and functionalities, but their pricing models and customer support systems vary.
In this blog post, we'll compare Zoho Campaigns and Sendinblue head-to-head to see which one comes out on top.
Pricing
Pricing is one of the most important factors to consider when choosing a marketing automation software. Both Zoho Campaigns and Sendinblue offer tiered pricing plans based on the number of subscribers.
Zoho Campaigns' pricing starts at $5 per month for up to 500 subscribers. Their most popular plan is $25 per month for up to 5,000 subscribers. All plans include email campaigns, autoresponders, email templates, and more.
Sendinblue's pricing starts at $0 per month for up to 300 emails per day. Their most popular plan is $39 per month for up to 10,000 subscribers. All plans include email campaigns, transactional emails, SMS messages, and more.
Overall, if you have a smaller subscriber list, Zoho Campaigns may be the better option. However, if you want more features and are willing to pay a bit more, Sendinblue may be a better choice.
Features and Functionality
Both Zoho Campaigns and Sendinblue offer advanced features and functionalities such as email campaigns, automation workflows, A/B testing, and more.
However, Sendinblue goes a step further and offers additional features such as lead scoring, CRM integrations, and marketing automation workflows.
Overall, both software options have a great deal of features to offer businesses of all sizes, with Sendinblue being slightly more feature-rich.
User Interface and Customer Support
The user interface of a software tool can be a make or break factor for many. Zoho Campaigns has a very intuitive user interface that is easy to use for beginners. Sendinblue also has an easy-to-use interface, though it may take a little time to get used to the navigation.
When it comes to customer support, Zoho Campaigns offers email support, phone support, and a knowledge base. Sendinblue offers email support and phone support, with live chat support available on their premium plans.
Conclusion
In the end, both Zoho Campaigns and Sendinblue offer similar features and functionalities, making it a close call.
If you're looking for a more affordable option and you have a smaller subscriber list, Zoho Campaigns may be the better option. But, if you're willing to dish out a little bit more to get some additional features like lead scoring, CRM integrations, and live chat support, then Sendinblue could be the better option for you.
No matter which platform you choose, both of them can help your business get more customers, increase engagement, and drive revenue.